Business Intelligence Reporting
Project Overview:
We collaborated with a leading pharmaceutical company in Greece to develop a comprehensive Business Intelligence (BI) solution using Power BI.
Objective:
To equip the board of directors with real-time data-driven insights via Power BI, facilitating informed decision-making processes and decisions.
Steps taken to complete the project:
Initial Consultation and Requirements Gathering
Meeting with Stakeholders: Conducted detailed discussions with the board of directors, marketing managers and key stakeholders to understand their specific needs and goals
Requirement Analysis: Identified critical business metrics and KPIs that needed to be tracked
Data Source Integration
Identified and integrated data from various sources (iQvia, OSFE, internal data sources) including sales figures, marketing campaigns, and production data. This ensured a holistic view of the company's performance
Data Cleaning and Transformation
Cleaned and transformed raw data to ensure accuracy and consistency. This involved handling missing values, formatting inconsistencies, and creating calculated fields for deeper analysis
Dashboard Design and Development
Designed user-friendly and interactive dashboards within Power BI. These dashboards visualized key performance indicators (KPIs) such as sales trends, product performance per code, per category and per brick, an overview of the competition and marketing effectiveness
Customization: Created customized dashboards to meet the specific needs of the board, allowing them to drill down into detailed data as required
User Training and Support
Pilot Testing: Conducted pilot testing with a small group of users (product managers and sales managers) to gather feedback and make necessary adjustments
Provided training sessions for the board of directors and all key stakeholders (product managers, sales managers, marketing managers) on navigating and interpreting the dashboards. This included ongoing support to ensure they could readily access and utilize the valuable insights.
Outcomes:
Enhanced Decision Making:
The BI dashboards provided the board with a clear and comprehensive picture of the company's performance, allowing them to make data-driven decisions with greater confidence
Improved Visibility:
Streamlined access to real-time data ensured constant awareness of key trends and areas requiring attention
Increased Efficiency:
The project facilitated faster and more informed decision-making processes for the board, leading to improved overall efficiency.
Technologies Used:
Data Integration Tools - Microsoft SQL Server Management Studio (SSMS)
ETL tools - Microsoft SQL Server Integration Services (SSIS)
Power BI
Project Results and Impact:
Enhanced Decision-Making: The board of directors gained immediate access to critical business insights, enabling faster and more informed decisions
Improved Efficiency: Streamlined data access and reporting processes, reducing the time spent on manual data compilation and analysis
Strategic Insights: Identified new opportunities for growth and areas for operational improvement through comprehensive data analysis
Ongoing Support: We offered continuous support and maintenance to ensure the dashboards remain up-to-date and functional.
What we learned from the project:
The Importance of Clear Communication:
Engaging with stakeholders from the outset to understand their specific needs and objectives was crucial. Clear communication helped align our efforts with the client’s expectations and ensured that the final product met their requirements
Data Quality is Paramount:
Ensuring data accuracy and consistency is fundamental. The data cleaning and preparation phase was critical in transforming raw data into a reliable foundation for insightful analysis
User-Friendly Design Matters:
Designing intuitive and interactive dashboards significantly improves user adoption and satisfaction. Tailoring the dashboards to the board’s needs allowed them to easily navigate and extract valuable insights
Training and Support are Essential:
Providing comprehensive training and continuous support is key to empowering clients to fully utilize the tools provided. Ensuring the board was comfortable with Power BI maximized the value they derived from the project
Continuous Improvement:
Gathering feedback and being open to adjustments during the pilot testing phase helped refine the final product. Continuous improvement and support ensure long-term success and client satisfaction.
Conclusion:
This project exemplifies Datanest’s commitment to delivering tailored data solutions that drive business success. By leveraging advanced BI tools like Power BI, we empower organizations to harness the full potential of their data, ensuring they stay ahead in a competitive market.
